Whether you love every product design idea that emanates from Apple’s Cupertino headquarters in California or you hate them with a passion, there is no arguing with the fact that their ubiquitous mobile phone, now in its 5th incarnation, has been an unqualified success. In this short article, I will try to explain to the doubters amongst you just why this particular smartphone has become so popular.
Exclusivity and price
These two factors are closely linked and whilst it is almost impossible for a market leading product to retain any aura of exclusivity about it, the relatively high price of Apple’s smartphone has gone some way to achieving this remarkable feat.
Of course, if it was all about charging high prices for mediocre products, the sanity of Apple’s legion of loyal supporters could justly be called into question. However, if you take a closer look at the iPhone 5, the latest model to hit the shops, you will see that even though it is less than 8 millimetres thick, it packs a lot of functionality into what is still a very small space. There are three different connectivity options with wireless, Bluetooth and 3G all included in this fruity smartphone and for those that live in countries with 4G (also known as LTE) networks, the fifth version of the iPhone can take advantage of the high speed mobile Internet services that this technology offers.
If you compare the latest model to the original phone that was launched in the USA on June 29th 2007, they are remarkably similar. The iPhone 5 is taller, wider and thinner but the general design has remained the same. Some people attribute this to a lack of imagination on the part of Apple’s creative team whereas others ask the reasonable question, why change something that works so well? Whichever side of the fence you are on, there is no doubt in my mind that the design deserves its iconic status and will go down in history as one of the most successful technology products of the early 21st century.
So we have established that I, and many others like me, appreciate the aesthetic appeal of Apple’s smartphone and are certainly not ashamed to be seen around town with any of the iterations to have come out of Cupertino in the last five years. But, what exactly does it do that makes it the first choice among consumers in so many diverse countries across the globe? Well, the retina display, with a pixel density of 326ppi is undeniably gorgeous and makes using the iPhone 5 a pleasure, whether you are looking at pictures on the Internet, playing one of the latest games to be released on the iOS platform or updating your Facebook profile. Furthermore, the A6 dual-core processor with its tri-core PowerVR chip means that the high resolution graphics which the screen is capable of displaying can be rendered at high speed, so there is no lag when playing fast moving games or watching HD videos on your phone.
The battery life that you can enjoy with the latest smartphone from Apple varies quite widely depending on what exactly you do with it. However, with up to 8 hours of talk time and 225 hours of standby available from the rechargeable lithium-ion cell, most people agree that it is more than enough for a working day.
This article may read somewhat like an advertorial for the iPhone, for which I make absolutely no apology. Having read the title, I am sure you expected nothing less and, to be fair, it is not difficult to praise this particular make of phone.
About the Author:
Telecom, a telecommunications and IT service provider in New Zealand, provides customers with plans for mobile devices, such as iPhone 5, Samsung Galaxy, and Sony Xperia.